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Look through some recent magazines and select four advertisements that involve gender. In each case,
provide analysis of how gender is used in the ad.
When analyzing your ads you find, keep the following questions in mind –
• Is the ad aimed towards a particular gender? If so, which gender? Why do you think this is so?
• Is gender being used to sell a product?
• Does the ad portray gender stereotypes? How?
• If gender stereotypes are portrayed in the ad, do you believe they are harmful? Why or why not? .
Please support your analysis of how gender is used in each ad with information from your eText, and also
from at least 3 additional outside sources (you don’t have to use all your sources in each separate ad analysis,
but try to use each of them at least once).
4 page paper, containing your analysis of your 4 ads. Each ad
should require about 3/4 page each of analysis, then please write at least one paragraph where you
draw some conclusions after reviewing an analyzing your 4 ads. Although your paper doesn’t need
to be a formal APA research paper, please follow basic APA format for your references in text and
for you reference list, which you will also need to include in your paper. T
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